data and business analysis
Maximising efficiency in your business processes, project management and utilisation of data
- IT Business Analysis
- Requirements Engineering
- Agile Methods – SCRUM, Jira, DevOps
- Data Analysis and Reporting
- Customer Insights
Marketing Technology
Experienced in a variety of MarTech platforms and systems
- Adobe Campaign Classic
- Salesforce Marketing Cloud
- MessageGears
Building customised, automated, multichannel marketing campaigns to enable highly personalised communications for individual customers and targeted segments
Customer Relationship management
Helping you develop detailed plans around
- Customer Lifecycle Management
- Marketing Strategy
- Campaign Management
- Customer Journeys with multiple Touchpoints
- Retention and Loyalty
About
I’m Laura – Freelance Consultant with 8+ years professional experience in Marketing Technology, Business Analysis, Customer Relationship Management, Digital Marketing, Data Analysis, Marketing Automation, Project Management, Leadership and more.
Operations
Leading the creation of your marketing campaign workflows in a dynamic environment, resilient to pressure, with a hands-on manner, carrying out your campaign schedule while providing targeted customer segmentation based on millions of data records.
projects
Strategic support in your projects – whether it’s platform enhancements and capability uplift, system implementation, change management, business and process transformation, change management.
all things marketing
Marketing Automation
Marketing Technology
Multichannel Digital Marketing
Dynamic Content
Personalisation
all things data
Data Analysis
Reporting and Forecasting
Customer Insights
Loyalty and Retention KPIs
Campaign Measurement
Location
While based in Sydney, Australia, I’m experienced in operating fully remotely on a daily basis, across multiple time zones, worldwide.
Availability to travel within APAC, Europe & North-America