Marketing Technology Advisory
I'm a freelance Marketing Technology consultant based in SEQ with +10 years experience.
From Customer Engagement to Data Insights and Marketing Automation
Enterprise-level marketing technology advisory
My Services
Customer Relationship Management
I support organisations in designing and optimising Customer Lifecycle Management to ensure meaningful and consistent engagement across the entire journey. My work includes developing effective Marketing Strategy, implementing efficient Campaign Management, and crafting seamless Customer Journeys with multiple Touchpoints. I also help businesses strengthen their Retention and Loyalty by aligning customer needs with measurable, value-driven communication programs.
Marketing Automation
At the heart of my work is building and deploying customised, automated, multichannel marketing campaigns that deliver highly personalised communications at scale across all digital channels. With extensive hands-on experience in leading platforms, including Braze, Adobe Campaign / AJO, Salesforce, MoEngage, and Vision6, I help organisations unlock the full potential of their marketing automation ecosystems and create consistent, data-driven customer experiences.
Business Analysis
My Technical Business Analysis services encompass thorough Requirements Analysis (IREB certified) to ensure clarity and alignment across technical and strategic needs. I optimise and refine Campaign Management Processes, define comprehensive Customer Data Profile Attributes, and provide 3+ years leading successful RFPs / RFIs for customer engagement platforms and customer data platforms. With strong experience in Agile Methods – SCRUM, as well as tools like Jira and DevOps, I help teams deliver complex martech projects with structure, transparency, and efficiency.
Data Analysis
I provide deep-dive Customer Base Analysis and actionable Campaign Performance Insights to help businesses understand their audience and optimise marketing activities. This includes the development of Custom Data Attributes and Marketing Data Layers, advanced Segment Analysis and Definition, and the generation of meaningful Customer Insights allowing businesses understand customer base growth, measure marketing effectiveness and define their ongoing data-driven decision making.
My Background
Hello - I'm Laura
As a Marketing Technology Consultant with over 10 years of experience, I help organisations turn complex customer engagement challenges into scalable, data-driven solutions. I specialise in leading marketing automation and optimisation of enterprise-grade customer engagement platforms, and I’m certified across multiple technologies in the martech ecosystem.
Across my career, I’ve partnered with more than a dozen major Australian businesses, supporting them in elevating their customer experience, improving operational efficiency, selecting and implementing the right CEP or CDP, and achieving measurable commercial outcomes. My work spans solution design, technical delivery, and strategic advisory, often stepping into team lead roles to guide cross-functional teams toward successful execution.
I've always loved optimising processes, campaigns, data and platforms where possible, and I’m passionate about connecting technology, people, and strategy to build meaningful customer journeys and long-term value.
Ready to unlock the full potential of your martech investments?
Let's have a chat and see how I can help.
Based in SEQ - operating Australia-wide
Address
Brisbane QLD, Australia
